Holiday 2018
Urbn Leaf’s 2018 Holiday Collection was seasonal limited packaging of the Urbn Leaf top-shelf house brand. You could get eigth jars and prerolls in the limited time packaging, and they would come wrapped in a black box with branded UL ribbon.
For this campaign, our team collaborated on creating a campaign strategy for this limited packaging offer. I then developed the branding of the campaign, and created the packaging. Once the packaging was produced, I created content alongside our photographer, and finally designed all print and digital marketing materials and paid ADs for the campaign.
Packaging Design
Content





Art Direction & Design by Liv Martinez. Photography by Theo Gouzaire.
Marketing Direction by Savanna Rakofsky. Event Direction by Melanie Pynappel.
Created for Urbn Leaf.